Mais qu’est-ce que c’est?  The modern word Brand is derived from the word “Brandr”, a word from Ancient Norse meaning “to burn”. Around 950 A.D. a “brand” referred to a burning piece of wood. By the 1300s it was used primarily to describe a torch, essentially a burning piece of wood that is used as a tool. By the 1500s the meaning had changed to refer to a mark burned on cattle to show ownership. Individual ranches would each have their own unique mark so ownership could be determined if their animals were lost, stolen, or mixed in with animals from another ranch. Each brand had to be simple, unique, and easy to identify quickly – essential traits that are still common to modern logos.                               “”

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